The Dublin Fringe is committed to promoting new ideas and talent and this is carried across in their approach to campaign imagery. For this they select an emerging photographer to work alongside to create portraits of festival artists who reflect the values and spirit of the fringe. For the 2016 Dublin Fringe I was flattered to be invited to contribute to the creation of their portraits.
Working closely with Aad and the fringe festival team we wanted to create a sense of wonder and otherness through the portraits. Something that suggests the excitement and transformative experience that attending a fringe event can generate.